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How a busy mom's cookie craving launched a thriving business

How a busy mom's cookie craving launched a thriving business
MONTH, SO WE ARE FEATURING A TRIAD ENTREPRENEUR WITH A TASTE FOR BEING HER OWN BOSS AN A SWEET TREAT. NICE COMBO. OUR ERIN BURNETT SPOKE WITH THE FOUNDER AND CEO OF MY BETTER BATCH. ERIN, WE HEAR SHE ALSO GOT YOU IN HER KITCHEN. SHE DID. LINDSEY HANCOCK WALKED ME THROUGH A RECIPE FOR HER DOUBLE CHOCOLATE CHIP COOKIES AND HER JOURNEY TO STARTING HER OWN BUSINESS, AN IDEA SHE SAYS STARTED RIGHT THERE IN HER KITCHEN. RIGHT? OH, LOOK AT THOSE FORSYTH COUNTY RESIDENT LINDSEY HANCOCK SAYS SHE맥스카지노S ALWAYS HAD A PASSION FOR BAKING. AND A CRAVING FOR A GOOD COOKIE. IT맥스카지노S SOFTNESS ON THE INSIDE. IT맥스카지노S A NICE, CRISP EXTERIOR. IT맥스카지노S A IT맥스카지노S A IT맥스카지노S THE DEPTH OF THE THE FLAVOR. AS A BUSY WORKING MOM OF TWO BOYS, SHE HASN맥스카지노T ALWAYS HAD THE TIME. BEFORE COVID, I WAS ON 120 FLIGHTS A YEAR AND I NEVER FELT LIKE I WAS IN THE PLACES I NEEDED TO BE FOR MY KIDS WHEN THEY WOULD HAVE ACTIVITIES AT SCHOOL, I WOULD GO OVER THE TOP WITH BAKED GOOD CREATIONS. WORKING IN THE FOOD INDUSTRY FOR THE PAST 20 YEARS AT POPULAR FOOD COMPANIES LIKE KIND SNACKS, SHE맥스카지노S HAD HER HANDS FULL. I OFTENTIMES THOUGHT IF I COULD GO TO THE GROCERY STORE SHELF AND PICK SOMETHING UP AND BAKE IT AND TAKE A SHORTCUT AND PASS IT OFF AS MY OWN HOMEMADE RECIPE, I WOULD LOVE TO BE ABLE TO DO THAT, BUT FROM TASTE TO TEXTURE, SHE SAYS, NOTHING FROM THE STORE COULD BEAT HER HANKERING FOR A HOMEMADE TREAT, SO SHE DECIDED TO BAKE UP HER OWN BRAND, LAUNCHING MY BETTER BATCH IN APRIL OF 2024. WHEN YOU MAKE A COOKIE FROM SCRATCH, YOU ARE CREAMING TOGETHER THE BUTTER AND SUGAR, AND WHEN YOU맥스카지노RE USING A MIX, YOU맥스카지노VE GOT TO DUMP ALL OF THOSE DRY INGREDIENTS INTO THE BOWL. YOU JUST CAN맥스카지노T GET THAT SAME TEXTURE. SO WE WORKED REALLY HARD TO FORMULATE THESE, SO THEY REALLY DID GIVE OFF A HOMEMADE VIBE, A TASTE AND TEXTURE. IT맥스카지노S ALMOST BEEN A YEAR SINCE LAUNCH, AND HANCOCK SAYS ALONG THIS ENTREPRENEURSHIP JOURNEY, SHE맥스카지노S LEARNED A LOT ABOUT STARTING OVER FROM SCRATCH. YOU DON맥스카지노T HAVE TO HAVE IT ALL FIGURED OUT. IF I WERE TO WAIT UNTIL I HAD IT ALL FIGURED OUT TO GET STARTED, I WOULD NEVER HAVE DONE ANYTHING. I WOULD HAVE STILL BEEN SITTING KIND OF IDEATING AND TRYING TO FIGURE OUT WHAT I WANTED TO DO. WELL, WE HAVE WITH THE MAGIC OF TELEVISION. WE HAVE COOKIES FOR YOU GUYS TO TRY. THIS IS THE FINAL PRODUCT THAT WE BAKED. THIS IS THE DOUBLE CHOCOLATE CHIP. SO WHILE YOU GUYS TRY THAT OVER THE PAST YEAR, LINDSAY SAYS THAT SHE맥스카지노S BEEN PROUD OF HOW MUCH PROGRESS THAT THEY맥스카지노VE BEEN MAKING, AND THEY맥스카지노VE BEEN FROM FINDING MANUFACTURERS TO GETTING INTO RETAILERS LIKE AMAZON, SHE SAYS THEY맥스카지노RE EVEN PARTNERING WITH THRIVE MARKET, AND THEY맥스카지노RE ABOUT TO COME OUT WITH A LITTLE HOLIDAY COLLAB WITH TARGET. SO STAY TUNED FOR THAT. DELICIOUS. YEAH, THESE ARE SO YUMMY. I LOVE LIKE, A FUDGY, CHOCOLATY COOKIE. AND YOU CAN YOU LIKE YOU WERE SAYING IT DOESN맥스카지노T TASTE LIKE STORE BOUGHT OR FROM THE PACKAGE REALLY DOESN맥스카지노T. I MADE THEM GUYS IMPRESSIVE. I HAVE THE SAME BOX THAT ERIN BROUGHT HOME YESTERDAY TO THE NEWSROOM. I맥스카지노M GOING TO BAKE IT TONIGHT AND I HOPE THAT I CAN DO IT JUSTICE. YES, AND THEY맥스카지노RE REALLY EASY TO BAKE, TOO. JUST A WHOLE STICK OF BUTTER. ONE EGG, THE MIX. THAT맥스카지노S IT. A WHOLE STICK. YES. THAT맥스카지노S THE ONLY THING I WANT. AUDREY. YOU CAN DO IT. IT맥스카지노S OKAY. THESE ARE DELICIOUS. THANK YOU, ERIN, FOR HIGHLIGHTING HER. AND MORE STORIES LIKE THIS. JUST HEAD ON OVER TO WXII 12.COM BECAUSE WE ARE HIGHLIGHTING LOCAL WOMEN ENTREPRENEURS AND MORE FEMALE OWNED BUSINESSES ALL ACROSS THE PIEDMONT TRIAD. SO OF COURSE, WE INVITE YOU TO CHECK O
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How a busy mom's cookie craving launched a thriving business
Lindsay Hancock said she's always had a passion for baking and a craving for a *good* cookie. "It's the softness on the inside. It's a nice crisp exterior. It's a-- it's the depth of the flavor," she said.But as a busy working mom of two boys, she hasn맥스카지노t always had the time."Before COVID-19, I was on 120 flights a year, and I never felt like I was in the places I need to be for my kids. When they would have activities at school, I would go over the top with baked good creations," she said. Working in the food industry for the past 20 years at popular food companies like "Kind Snacks," she맥스카지노s had her hands full."I oftentimes thought if I could go to the store and pick something up and bake it and take a shortcut and pass it off as my own homemade recipe, I would love to be able to do that," she said.But from taste to texture, she said nothing from the store could beat her hankering for a homemade treat. So she decided to bake up her own brand, launching "My Better Batch" in April of 2024."When you make a cookie from scratch, you are creaming together the butter and sugar. But when you are using a mix, you have to dump all of those dry ingredients into the bowl. You just can맥스카지노t get that same texture. So we worked really hard to formulate these, so they really gave off a homemade vibe, taste and texture," she said. It맥스카지노s been almost a year since she launched, and Hancock said along this entrepreneurship journey, she has learned a lot about starting over from scratch."You don맥스카지노t have to have it all figured out. If I were to wait until I had it all figured out to get started, I would have still been ideating and figuring out what I wanted to do. Trust your gut," she said.Over the past year, the CEO said she맥스카지노s been proud of how much progress they've made from finding manufacturers to getting into retailers like Amazon.She said they just partnered with Thrive Market and they are working on a collaboration with Target for the holidays.

Lindsay Hancock said she's always had a passion for baking and a craving for a *good* cookie.

"It's the softness on the inside. It's a nice crisp exterior. It's a-- it's the depth of the flavor," she said.

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But as a busy working mom of two boys, she hasn맥스카지노t always had the time.

"Before COVID-19, I was on 120 flights a year, and I never felt like I was in the places I need to be for my kids. When they would have activities at school, I would go over the top with baked good creations," she said.

Working in the food industry for the past 20 years at popular food companies like "Kind Snacks," she맥스카지노s had her hands full.

"I oftentimes thought if I could go to the store and pick something up and bake it and take a shortcut and pass it off as my own homemade recipe, I would love to be able to do that," she said.

But from taste to texture, she said nothing from the store could beat her hankering for a homemade treat.

So she decided to bake up her own brand, launching "My Better Batch" in April of 2024.

"When you make a cookie from scratch, you are creaming together the butter and sugar. But when you are using a mix, you have to dump all of those dry ingredients into the bowl. You just can맥스카지노t get that same texture. So we worked really hard to formulate these, so they really gave off a homemade vibe, taste and texture," she said.

It맥스카지노s been almost a year since she launched, and Hancock said along this entrepreneurship journey, she has learned a lot about starting over from scratch.

"You don맥스카지노t have to have it all figured out. If I were to wait until I had it all figured out to get started, I would have still been ideating and figuring out what I wanted to do. Trust your gut," she said.

Over the past year, the CEO said she맥스카지노s been proud of how much progress they've made from finding manufacturers to getting into retailers like Amazon.

She said they just partnered with Thrive Market and they are working on a collaboration with Target for the holidays.