Do you remember the photo of the now very famous egg that beat Kylie Jenner's picture to become the most-liked Instagram post ever? The seemingly silly idea 맥스카지노� which aimed to overtake Jenner's 18 million likes (and did so very successfully, raking in 52.3 million likes) 맥스카지노� has finally cracked as part of a campaign hoping to draw attention to issues surrounding mental health."Eugene" the egg cracked after "feeling the pressure" of the attention it received on social media, and the message advised people to seek help if they feel the same. In January the egg account only wanted one thing: to get more likes than Kylie Jenner맥스카지노�s post about her baby, Stormi.The caption read: "Let's set a world record together and get the most-liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Six images of the egg have been posted by the account since the initial one in January, with varying levels of cracked damage to the shell. A link on the most recent post leads followers onto a website featuring a list of countries and the different mental health services available in these locations. With at least 50 million people interacting with the campaign, it was a clever plan to draw attention to a great cause.