The yo yo, *** toy with *** history stretching to ancient times, eventually taking the world by storm becoming one of the most iconic children's toys to ever exist. But what did it take to get this idea into the hands of millions? The year 1929 the city San Simeon California, Donald F Duncan entrepreneur and business owner speaks into the mansion of one William Randolph Hearst in his pocket. He carries *** dream and that dream is *** toy he believes will be the craze of millions, but he needs to get the word out and he's ready to make hurst owner of what would become one of the largest media companies in the nation an offer. He can't refuse. Just listen to me, Mr Hurst. Your paper sell like hot cakes but they could sell even more. I got just the ticket Duncan. You're *** madman. But I'm listening, pitches his idea to Hearst. Give him the blank spaces in his papers, the gaps between stories and advertisements and allow Donald to get the word out about this crazy contraption called the yo yo youngsters are gonna love it. Mr Hurst, they're gonna go bananas over this thing. Well, what's that got to do with me? I sell papers, not toys. That's the catch who sells the papers? Well, the newsies and newsies are kids. Exactly. You see, I advertise yo yo competitions, but in order to enter the kiddos have got to sell three subscriptions to your paper. You know what Duncan you might be onto something. The deal was struck and the rest is history. Duncan, yo, yo's became an iconic toy and her Chicago newspaper alone gained 50,000 new subscriptions. After that success, he put Duncan's ads in all his papers across the nation. It just goes to show even *** great idea needs the right spin and hurst isn't done introducing the world to the next big thing. Hearst. Any screen, an essential part to successfully marketing to the right people in the right places. Yeah.